Chinese consumers on the industry

"Each country, different people, different habits, perspective view of a table, eyes are not the same. Chinese people new to watch, may be more speculative buying of emotional behavior. Today, Chinese consumers on the industry began to gain a deeper knowledge and understanding, they should gradually know what brand to buy the watches.
For the same Swiss-made watches, Chinese consumers would be more valued brand. Brand awareness in the different regions have different show, for example in China, some brands to enter earlier, it is easy to obtain the consumer's approval. The selection, he may be more because of reputation, in fact, these brands in other countries may be different. These do not speak aside, this watch is the competitiveness of high-quality, cost-effective. We will also do some publicity on SECULUS, but we do not want to put too much energy spent on publicity, the fact that consumers in additional costs, we are more willing to pursue this part of the effort spent carefully on the table, high-quality, in time down on the excellence and lower price. We believe that the pursuit of quality is the core competitiveness."Ernesto Muller said.